Buy Domestic, Strengthen BiH: Minister Sibonjic Hosts Academician Planjac

Minister of Economy of Zenica-Doboj Canton, Samir Sibonjic, hosted academician Prof. Dr. Bajruzin Hajro Planjac. They discussed the Zenica Economic Encounters – ZEPS, the Tešanj Business Fair, and the Ministry of Economy's project "Buy Domestic – Strengthen Bosnia and Herzegovina." Academician Planjac is one of the founders of the Biznis centar Jelah-Tešanj and the organizer of the first Tešanj Business Fair, which has grown over time into one of the leading events of this type in Bosnia and Herzegovina.

Minister Sibonjic noted that the Ministry of Economy launched the marketing campaign "Buy Domestic – Strengthen BiH" to bring domestic brands closer to consumers, brands that increasingly satisfy even the most discerning tastes and meet international standards. He emphasized that awareness and love for domestic products and companies is built from the earliest age, and that it is important for this project to encompass the entire population, especially the youngest.

In this regard, academician Planjac has written the book "A Fairy Tale About the Most Beautiful Country," which explains to the youngest the importance of buying domestic products and services. The book will be available to all primary schools and kindergartens in Zenica-Doboj Canton. The reviewers are distinguished university professors Muhidin Džanko and Miljenko Šindić, as well as the well-known entrepreneur Izudin Ahmetlić.